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New Day, New Brand

As we set out to create a new brand identity for Custom House Global Fund Services, we had a big goal in mind. As a freshly, re-minted independent fund administrator to the industry, we wanted our brand architecture to reflect the spirit of a company that has 25-years’ experience and expertise serving the investment management sector. At the same time, as a truly independent administrator we can play a role in providing real value and comfort to managers and investors alike, especially in these uncertain times.

We have a different take on how we think the industry should be run. But it comes from over a quarter century of experience and expertise in servicing the investment management sector.   Our new brand communicates a return to core values, that we think the industry deeply craves.

We have launched a resource-rich led website with a Knowledge Center, that we will be continuing to build out and which extends the education we already offer our clients and their investors one-on-one to the public domain. We also invite you to “Ask Mark”, an open forum to ask questions or exchange ideas. With over 20 years’ experience in fund administration and as CEO of Custom House, I understand the importance of one-to-one service. This is why I’m never more than a click away.

The origin of the fund administration business was always envisioned as an independent entity servicing the needs of the investor, completely free of conflict from any part of the investment process.That was the genesis of fund administration. It was also the genesis of Custom House. We are pleased to return to this model – a model that we know works and has the best interests of investors and managers alike – at the forefront. We will provide a much needed model for the industry while continuing to focus on client delivery, quality service, backed by a high level of industry expertise and experience that resides in a talented team of senior level professionals.

by Mark Hedderman